Spanx

Spanx is a US apparel brand founded in 1998 by Sara Blakely, who started the company with a footless shaping undergarment. It now sells shapewear, bodysuits, bras, leggings, activewear, loungewear such as the AirEssentials line, shaping jeans and other clothing designed to smooth and support. Many items use proprietary fabrics, and the brand focuses on comfort and fit for a range of body types. Spanx sells through its own website, department stores and its own shops, and offers free shipping on larger orders. It has a large following among women looking for flattering everyday clothing and outfits for special occasions. For affiliates, Spanx suits fashion blogs, style advice for women, wedding and event content, and gift guides. The listed commission rate is low, so it suits high-traffic fashion publishers best.