Cello Description
Cello is a user-led growth platform founded in 2022 that helps SaaS companies add referral programs directly inside their product. Instead of sending users to a separate portal, Cello embeds a referral component in the app, so users can invite colleagues and friends at the moments when they are most engaged, and rewards are paid automatically when referrals convert. The platform also supports partner and affiliate referrals, fraud checks, analytics and integrations with billing and CRM systems. Cello cites customers who launched referrals within days and saw a meaningful share of revenue growth come from user referrals at a low acquisition cost. Plans start at around $250 per month, with a trial. It suits B2B SaaS products with active user bases rather than ecommerce brands.
