GRIN Description
GRIN is a creator marketing platform for brands, founded in 2014, that helps companies run influencer, gifting, affiliate and paid creator programs. It finds creators that match a brand, drafts outreach messages, manages product gifting and shipping, tracks content and sales from affiliate links and codes, and pays creators from one wallet. An AI teammate called Gia handles much of the legwork, from discovering creators to managing campaigns, while the brand decides how hands-on to be. GRIN integrates deeply with ecommerce platforms such as Shopify and says creator-driven sales on the platform exceed $1.2 billion. It is aimed at direct-to-consumer brands with serious creator programs, and pricing has historically been high, although newer plans start lower. For creators, programs run through GRIN typically combine free products with commissions.
