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Cash back shopping service with coupons and deals

Rakuten

EARN:

Give $10 - Get $25

Categories:

Tools, Finance

Networks:

Independent

Cookie Length

30 days

Launch Year

1997

93KViews
79.83/100AI Rating

Understanding Our AI Rating

The AI Rating is an overall score that combines several signals about each affiliate program, so you can compare programs at a glance.

Signals we look at:

  • AI analysis
  • Commission structure
  • Company launch year
  • Payout methods
  • Cookie duration
  • Two-tier commissions
  • Similarweb traffic rank
  • User reviews and favorites
  • Other factors
267Similarweb Rank
87/100Domain Rating

About Domain Rating

Domain Rating estimates how strong a website’s backlink profile is, on a scale from 0 to 100. A higher number means more well-established sites link to it.

79.83 / 100 AI Rating

Understanding Our AI Rating

The AI Rating is an overall score that combines several signals about each affiliate program, so you can compare programs at a glance.

Signals we look at:

  • AI analysis
  • Commission structure
  • Company launch year
  • Payout methods
  • Cookie duration
  • Two-tier commissions
  • Similarweb traffic rank
  • User reviews and favorites
  • Other factors

Apr 27th, 2026 - Oct 23rd, 2026

Rakuten Description

Rakuten in the United States is a cash back service that pays members a share of their purchase when they shop at participating stores. It lists thousands of brands with changing cash back rates, along with coupons and promo codes. Members can earn through the website, a browser extension that activates offers automatically, the mobile app, and in-store offers linked to a payment card. Cash back can be combined with store sales and credit card rewards. Rakuten's refer-a-friend scheme rewards members who invite new users rather than paying publishers a sales commission, so it suits personal recommendations, savings blogs and frugal-living communities. Cash back is paid to members periodically, usually by PayPal or cheque, once purchases have been confirmed by the stores. Rates for the same store can change frequently and may exclude some products or gift cards. For content creators, Rakuten works best as a personal tip in savings guides rather than as a primary monetisation source.

Some of Rakuten's features

  • Cash back at thousands of stores
  • Coupons and promo codes
  • Browser extension that activates offers
  • In-store cash back with a linked card
  • Mobile app

Rakuten's Referral Program

Rakuten's referral scheme is run in-house and is listed as giving the new member $10 and the referrer $25 once the new member makes a qualifying purchase. It uses a 30-day window. Rewards are paid as cash back in the member's account. Amounts change during promotions, so check the current offer on the referral page.

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