Ethos logo

Online term life insurance with quick applications

Ethos

EARN:

$55 Per Lead

Categories:

Finance, Insurance

Networks:

Impact

Cookie Length

45 days

Minimum Payout

$100

Launch Year

2016

Commission Types:

Payment Methods:

8KViews
82.36/100AI Rating

Understanding Our AI Rating

The AI Rating is an overall score that combines several signals about each affiliate program, so you can compare programs at a glance.

Signals we look at:

  • AI analysis
  • Commission structure
  • Company launch year
  • Payout methods
  • Cookie duration
  • Two-tier commissions
  • Similarweb traffic rank
  • User reviews and favorites
  • Other factors
22,911Similarweb Rank
72/100Domain Rating

About Domain Rating

Domain Rating estimates how strong a website’s backlink profile is, on a scale from 0 to 100. A higher number means more well-established sites link to it.

82.36 / 100 AI Rating

Understanding Our AI Rating

The AI Rating is an overall score that combines several signals about each affiliate program, so you can compare programs at a glance.

Signals we look at:

  • AI analysis
  • Commission structure
  • Company launch year
  • Payout methods
  • Cookie duration
  • Two-tier commissions
  • Similarweb traffic rank
  • User reviews and favorites
  • Other factors

Apr 27th, 2026 - Oct 23rd, 2026

Ethos Description

Ethos is a US insurance technology company founded in 2016 that sells term life insurance online. Applicants answer health and lifestyle questions in a short digital application, and many people receive a decision within minutes, often without a medical exam. Policies are issued by established insurance carriers, with coverage amounts and term lengths chosen to fit needs such as protecting a family's income or paying off a mortgage. Ethos also offers whole life and final expense options for some age groups, and a free will and estate planning tool for policyholders. The service is aimed at people who want life insurance without meetings with agents. For affiliates, Ethos suits personal finance blogs, parenting content and financial planning resources aimed at US readers. The programme pays a fixed amount per qualified lead. Insurance content should avoid misleading claims and follow advertising rules.

Some of Ethos's features

  • Online term life applications
  • Instant decisions for many applicants
  • No medical exam in many cases
  • Policies from established carriers
  • Whole life options
  • Free will tool

Ethos's Referral Program

Ethos' affiliate programme runs on Impact and is listed at $55 per qualified lead, with a 45-day cookie. The listed minimum payout is $100, paid by ACH or PayPal.

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