Gusto

Gusto is a US company founded in 2012 that provides payroll, benefits and HR software for small and medium-sized businesses. It runs payroll automatically, files federal, state and local payroll taxes, and supports both employees and contractors, including international contractors in many countries. Beyond payroll, Gusto offers health insurance and retirement plans, workers' compensation, time tracking, hiring and onboarding tools, and an employee app for pay stubs and benefits. Accountants can manage payroll for several clients through a partner programme. Gusto's straightforward pricing and setup make it popular with startups and small firms running payroll for the first time. For affiliates, it suits small business blogs, accounting and bookkeeping content, startup resources and payroll comparisons. The programme pays a fixed amount per new customer and uses a long cookie.