Motive

Motive, formerly KeepTruckin, is a US company founded in 2013 that provides software and hardware for managing commercial vehicle fleets. Its platform combines GPS tracking, electronic logging devices for hours-of-service compliance, AI-powered dashcams that detect unsafe driving, vehicle diagnostics, maintenance workflows, fuel cards and spend management. Fleet managers see vehicle locations, usage and health in real time, and safety tools coach drivers to reduce accidents and insurance costs. Motive serves trucking companies, construction firms, field service businesses and other operations that rely on vehicles and equipment. For affiliates, Motive suits trucking and logistics content, small fleet business guides and transport industry newsletters. The programme pays a fixed amount for each new customer. Motive competes with fleet platforms such as Samsara and Geotab, so comparisons that explain differences in hardware, pricing and compliance features can be useful for readers. Driver monitoring should be introduced transparently and in line with privacy and employment rules.