CogniFit

CogniFit is a company with roots dating back to 1999 and US operations that develops cognitive assessments and brain training programmes. Users take tests that measure abilities such as memory, attention, processing speed, reasoning and coordination, then follow personalised training with games that adapt to their results, and progress reports show changes over time. CogniFit offers apps for consumers, platforms for clinicians and researchers to assess and train patients or study participants, and programmes for schools. A developer API lets other companies add assessments and brain games to their own products. Scientific evidence on whether brain training improves everyday cognitive functioning is mixed, and assessments are not a substitute for medical diagnosis, so claims should be careful. For affiliates, CogniFit suits healthy ageing, education and wellness content. The programme on Impact pays a percentage of sales.